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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

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Introduction To The Basic Business Intelligence Concepts

datapine

By utilizing BI concepts and solutions for your business, you’ll be able to extract a wealth of insights that will help improve interdepartmental and external communications, problem-solving processes, online data analysis , financial efficiency, goal-setting, marketing, and profitability. Data access, analytics, and presentation.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Performance Evaluation.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights. Throughout this article, we’ll explore the importance of BI, data visualization, and dashboard tools in navigating intricate data landscapes.