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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 111
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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

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The steep cost of a poor data management strategy

CIO Business Intelligence

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 105
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Augmented Analytics Can Improve Results from Tally Solution!

Smarten

This article is for Tally users! You want to improve return on investment (ROI) and reduce total cost of ownership (TCO). Add Augmented Analytics to Tally ERP and Make Your Users Even Happier! Did you know that Tally reports more than seven (7) million users? Getting the most out of your investment in existing software is important.

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What to Consider When Selecting a BI Tool

Smarten

Without business intelligence, the enterprise does not have an objective understanding of what works, what does not work, and how, when and where to make changes to adapt to the market, its customers and its competition. Solution Suite As we mentioned at the beginning of this article, there are different types of BI tools.

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Overcome the Challenges of Cloud Optimization & FinOps to Drive Business Value

CIO Business Intelligence

In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. Cloud usage & costs Most enterprise companies have shared infrastructure, and managing cost allocation across marketing, HR, accounting, and other departments can be tricky.

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Why Does My Business Need NLP Search Analytics?

Smarten

NLP search analytics technology improves productivity, user adoption, business results and competitive positioning in the market.’. In this article we define Search Analytics and the WHAT and WHY as well as the BENEFITS of implementing this type of solution.