Remove avinash 2015-digital-marketing-rule-book
article thumbnail

The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future. Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the unpredictable future. Awesome right?

Marketing 140
article thumbnail

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy.

Marketing 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you. Amazing, right?

Metrics 141
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006! Small sites are out-of-luck.

Metrics 155
article thumbnail

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. it is the reason that I love working in every dimension of digital. With that context, this post is all about career management in the digital space. It is now all on you.

Marketing 136