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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Data Warehousing. One outcome of this reality is that while every team works hard to do their very best work, it is rare that they earn strategic influence from their work. Transforming Data’s Strategic Influence.

Analytics 131
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Winning With Data: Say No To Insights, Yes To Out-of-sights!

Occam's Razor

If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.