avinash competitive-intelligence-analysis-tools-metrics-reports-techniques 
Occam's Razor
AUGUST 22, 2011
" ~ Practical Analysis: "How do I become an Analysis Ninja?" " + Strategic Analysis Articles. Tactical Analysis Articles. Qualitative Analysis: "What's Voice of Customer? " ~ Competitive Intelligence Analysis: "What can I learn from my others / my industry? "
Occam's Razor
JULY 24, 2018
That’s because we have to talk about tools (so many!), work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Each cell contains a metric (online, offline, nonline ). The Implications of Complexity.
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Occam's Razor
DECEMBER 21, 2009
It does not matter which report you look at. Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten. Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten.
Occam's Razor
JULY 12, 2010
At any given time I have six or seven interesting tools running on this website. I want to constantly be in the know of new and more clever ways of working with data, tools that are often solutions to problems we don't know we have yet or tools that are sometimes seeking problems to solve!! And that's on purpose.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.
Occam's Razor
NOVEMBER 13, 2009
It took weekends of writing and nights of editing and days of research combined with practicing the preaching by doing oodles of analysis and, more importantly, the support of the most understanding wife in the world. It will be hard for you to find a more compelling four step process to choose the right web analytics tool for your company.
Occam's Razor
OCTOBER 31, 2011
Data analysis is not easy. But there is something fundamentally wrong about this analysis. It artificially inflates the importance of a change in the metric might not be all that important. And if you calibrate your segments optimally you can quickly start doing deep dive analysis looking for some answers.
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