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Knowledge

Occam's Razor

Be data driven?" " ~ Practical Analysis: "How do I become an Analysis Ninja?" " + Strategic Analysis Articles. Tactical Analysis Articles. Qualitative Analysis: "What's Voice of Customer? Six Rules For Creating A Data Driven Boss!

KPI 124
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The "Action Dashboard" (An Alternative To Crappy Dashboards)

Occam's Razor

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. This one of the core reasons why most dashboards are "crappy", i.e. they are data pukes that provide little in terms of context and even less in terms of actionable value. Not pretty. Why is this so?

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

It took weekends of writing and nights of editing and days of research combined with practicing the preaching by doing oodles of analysis and, more importantly, the support of the most understanding wife in the world. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Oh, oh, oh qualitative analysis!!

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 1: Don't suck.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by word of mouth. People driven by your offline campaigns. Segment them in your data, the delightful numbers you see in your KPI's will show you why. You goal is to get people to buy your Discover data warehouse product. People familiar with your brand. Uninvited, but we love them!

Analytics 122
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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. EU Cookies!) Let's do this!

Modeling 124
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A Primer On Web Analytics Visitor Tracking Cookies

Occam's Razor

If you are an Analyst or a Marketer or a Website Owner or a Website User it is critical that you read this short blog post – your data will make so much more sense after are done. It is important to note that almost always persistent cookies don't contain any PII - Personally Identifiable Information - data.

Analytics 111