Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. And, yes, some of it is.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. That’s because we have to talk about tools (so many!),

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. This post is organized into the following structure: Ladders of Awesomeness #wth. Digital Attribution's Ladder of Awesomeness. Wait, Wait, What the Heck is Attribution?

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In other words: Evolution.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

AUGUST 9, 2016

All this context is the reason that I am really, really excited the team at Google has decided to make a real-world dataset available to everyone on planet Earth (and to all intelligent life forms in the universe that would like to learn digital analytics). Awesome, right? Gain Attribution Modeling Savvy.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

JANUARY 7, 2019

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments – common around new years or new annual planning cycles – the difference between delivering an incremental change vs. a step change is the quality of ideas you are considering.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Because, I'm sure like you, I'm humbled by the immense opportunity digital presents.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153