avinash excellent-analytics-tip-8-measure-the-real-conversion-rate-opportunity-pie 
Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Analytics: "Am I thinking right?
Occam's Razor
OCTOBER 14, 2014
See step four in the process for creating your Digital Marketing and Measurement Model.]. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. If you have set the targets for your KPIs up front (Unique Visitors for Sept.
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Occam's Razor
MARCH 26, 2008
We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate.
Occam's Razor
NOVEMBER 12, 2006
Even though we should not obsess about conversion rate we do. Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. Conversion Rate: 2.1 %.
Occam's Razor
MARCH 22, 2011
Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. From this post: Improve Search Marketing Conversion Rates through Email Registration. If some of those 970 Visitors completed some micro-conversions, then shouldn't the CPA be on that basis rather than just the 30 orders above? It is hard.
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