Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. It is called the Three Layers of So What test. The problem?

Metrics 117

Metrics Testing Key Performance Indicator KPI 117

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You'll be able to quickly go from "omg what can I do!" Recommend metrics / KPIs you can use based on the size of your company.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Qualitative Analysis: "What's Voice of Customer? " ~ Competitive Intelligence Analysis: "What can I learn from my others / my industry?" What's the best out there?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JANUARY 7, 2014

But a larger part of the reason is that companies don't quite make the right choices in what behavior to incentivize, they make mistakes when creating the organization structure, and in the expectations that are set for what success looks like. You know what your Return on Analytics is! An Analysis Ninjas' work does.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "What is a dimension in analytics?" " "What is segmentation?" " "Are goals metrics?" So in this short post let's try and see if we can fix this really basic problem.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

AUGUST 9, 2010

It was not in the context of web analytics and yet I think it presents a solution to our problem. The UI and the UX and how it is so darn easy to use (and much more well thought than competitors like My Tracks). It starts tracking you (GPS and what not), pauses when you pause, and if you choose even talks to you (motivation!).

Analytics 85

Analytics Dashboards Data-driven Metrics 85

Occam's Razor

AUGUST 12, 2013

So, let's apply Occam's Razor to this complicated challenge. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. Related implications of what you want to do in-house vs. out source to an Agency. From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161