Occam's Razor

SEPTEMBER 15, 2011

Let's go… The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. People buying your product / services ? There is one difference between winners and losers when it comes to web analytics. Losers don't. Simple, right?

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Occam's Razor

AUGUST 22, 2011

Lack Management Support or Buy-in? Embarrass Them! Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. How can I make this work?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

FEBRUARY 26, 2008

At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. . " " Our Senior Management won't let us do that." " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." There, there.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. . "Count The problem is Marketing and lack of imagination in using the web/digital channels.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 23, 2010

They generally feel it is beneath them to use a standard tool, they push a utopian world that is hard for anyone to accomplish, including themselves, even after spending a minor fortune. Even with the tools we have, in the state we have them, we can be smart. This is sad. Even a little frustrating. Let's try to change that.

Analytics 118

Analytics Consulting Metrics Experimentation 118