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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Six Tips For Improving High Bounce / Low Conversion Web Pages. "Engagement" Is Not A Metric, It's An Excuse. " ~ Competitive Intelligence Analysis: "What can I learn from my others / my industry?"

KPI 124
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Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Occam's Razor

On Oct 20th on my Google+ page I'd shared a custom report for Google Analytics that makes it extremely simple for you to look at this data. 31 (when the trend started to spike and subsequently stabilized) to Nov 15… Total site visits: 57,672. It is astonishingly common that we are asked to analyze the impossible.

Metrics 136
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? When you feel you have enough, use it to buy time/money to go fix the configuration problems. Hour-by-hour report please. :)?

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Standard Metrics Revisited: #4 : Time on Page & Time on Site

Occam's Razor

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being measured. This would allow us to capture the time stamps accurately and have exact measures. What we want to compute is… Tp = Time spent on a page.

Metrics 121
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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. So what is this mysterious metric? Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site.

Metrics 120
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

The team at Google, thanks to that bold vision, has continued to invest time and people, and execute quickly. No standard reports you can just go grab once you update your site code to analytics.js. al. ), digital plus real world owning outcomes (of the commerce type) and some facets of influence. Business analysis. No digital.

Strategy 151
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

They generally feel it is beneath them to use a standard tool, they push a utopian world that is hard for anyone to accomplish, including themselves, even after spending a minor fortune. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day.

Analytics 118