Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " Surveys?" Tactical Analysis Articles. Qualitative Analysis: "What's Voice of Customer?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 10, 2007

They were heading into their peak selling season that would last only three months max, and they only had an ability to measure revenue from the website, nothing else. Her question was: Which analytics tool do you recommend because we want to improve our website and increase sales. Ok so survey got the nod, what questions to ask?

Measurement 120

Measurement Strategy Sales Analytics 120

Occam's Razor

JANUARY 7, 2014

" In service of analysis the job includes: Pulling data, segmentation, slicing and dicing, drilling-up, drilling-down, drilling-around, modeling, creating unique datasets, answering business questions, writing requirements for data sources and structures for Reporting Squirrels to work with IT teams to create, etc.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

MARCH 4, 2008

It gives me a great deal of delight to introduce 4Q: A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without. And you can have it today!! 4Q is for you. Check out the rad video below! Ready to sign up?

Measurement 104

Measurement Metrics Consulting Reporting 104

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. The very best analysts distill, rather than dilute.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). Business results suffer.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JULY 1, 2013

In answering that question we often get trapped in our "top ten pages viewed" type reports in our digital analytics tools. Think of how difficult those questions are for Texas Instruments (or your website) to answer. Rather, its all about beyond-the-site analytics. Or maybe, beyond-our-blinders analytics.

Marketing 135

Marketing Statistics Strategy Consulting 135