Occam's Razor

MARCH 10, 2015

No offline. Universal Analytics: T4: Bonus Features! And, my hope is to do that, by trying to reframe value in a business context, with as little technical ese as possible. It is the acceleration of moving from tracking Visits to tracking People to tracking Customers. Business analysis. No digital.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). 2 ] Outline why online to offline tracking is a difficult exercise, atleast for now. 2 ] Outline why online to offline tracking is a difficult exercise, atleast for now. Not impossible.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

SEPTEMBER 29, 2009

I love watching the IBM ads (with the Linux kid perhaps the best of the lot). Once you know the desired outcome you'll be surprised to learn all the wonderful measurement possibilities that await you online, things that would be nearly impossible offline. I love campaigns that Visa runs. I could keep going on. The web rocks!].

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. What guarantees that agility and innovation are present in your analytics practice? Seven gosh darn months! " That lead to this post.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JULY 26, 2010

When we hear nothing we try to bludgeon them, hoping for the best. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. But donations is just one measure of success (" macro conversion "). We lovingly craft reports every day.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JANUARY 6, 2010

The world is full of hope. One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. No amount of great multi channel tracking will save this company, they suck at the basics. Wonderful smells in the air.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

FEBRUARY 26, 2008

At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. 4: Competitive Intelligence is Your New Best Friend. # Of course I'll be glad to share detailed execution tips with you, keep an eye out for real stories from my own experience. #

Management 68

Management Experimentation Testing Strategy 68