Smart Data Collective

NOVEMBER 18, 2021

Big data is no longer a luxury for businesses. In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation.

Data Strategy 127

Data Strategy B2B Strategy Big Data 127

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 107

B2B Data-driven Marketing Strategy 107

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Data Strategy 92

Data Strategy Strategy B2B Data-driven 92

Srividya Sridharan

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

Strategy 83

Strategy Data Analytics Analytics Data Strategy 83

AWS Big Data

JULY 13, 2023

This allows for transparency, speed to action, and collaboration across the group while enabling the platform team to evangelize the use of data: Altron engaged with AWS to seek advice on their data strategy and cloud modernization to bring their vision to fruition.

Optimization 87

Optimization B2B Data Quality Sales 87