Remove B2B Remove Big Data Remove Data mining Remove Experimentation
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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 107
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure.

Metrics 141