Smart Data Collective

JUNE 29, 2022

Yo can use big data to make this easier. One option is to use data mining tools to learn more about the challenges people are making. You can assimilate data from various polls to learn more about the pain points of your target customers and create content that addresses them. Email marketing is all about experimentation.

B2B 107

B2B Data-driven Marketing Strategy 107

Occam's Razor

NOVEMBER 13, 2009

Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Behavior targeting, dashboards, accuracy, data mining, predictive analytics, and, the thing you'll appreciate the most IMHO, five steps for intelligent analytics evolution! Glory will be yours!! Non-Ecommerce. We make love to 'em all!

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure. Implement Cross-Device Tracking.

Metrics 141

Metrics Reporting Analytics Marketing 141