Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 106

B2B Data-driven Marketing Strategy 106

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) From all my experimentation I've found that taking out the last channel (whichever one it is) causes a material impact on the conversion process, so it gets a "good amount of credit." Then Experimentation.

Modeling 161

Modeling Optimization Marketing Interactive 161

datapine

FEBRUARY 4, 2020

Although keep in mind your long-term performance is one of the most important parameters to decide in which way you have to adjust your campaigns and efforts, weekly summaries can decrease the number of interdepartmental meetings between marketing professionals, and provide a faster way to analyze big data. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

DECEMBER 12, 2016

And, most importantly, everything I'll provide to my boss helps her deeply internalizes I am focused 100% on business priorities – rather than random big data sojourns. If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure. Implement Cross-Device Tracking.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

FEBRUARY 28, 2017

It will get you to dive deeper into what site/app sections people visit, what they are not reading, what they do read, how many unique page views does it take to get a Lead, what about freshness of content, anything about layout and experimentation, so on and so forth. You realize how much this current holy grail sucks, right? Times 1000.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106