datapine

JUNE 22, 2022

The first one works for a bigger outcome, such as increasing revenue, while the second one represents the means to achieve that general goal such as a marketing campaign for a specific product that in the long run can bring more revenue. Customer satisfaction is arguably the most important metric to track when it comes to CLV.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

MARCH 10, 2015

But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. Business analysis. This is as much as marketing problem as anything else.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214