Smart Data Collective
NOVEMBER 18, 2021
Big data is no longer a luxury for businesses. It is a vital to any company that wants to succeed in all but the least competitive markets. Big data and business intelligence are essential. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face.
Cloudera
SEPTEMBER 8, 2020
With the industry facing so much change, and with so many new opportunities to leverage big data, analytics, and unique insights, we sat down with Vijay Raja, Director of Industry & Solutions Marketing at Cloudera to get his views on how the sector is changing and where it goes next. Hi Vijay, thank you so much for joining.
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datapine
JUNE 22, 2022
The first one works for a bigger outcome, such as increasing revenue, while the second one represents the means to achieve that general goal such as a marketing campaign for a specific product that in the long run can bring more revenue. We already mentioned that goals and targets are not the same things. Total Orders.
datapine
FEBRUARY 9, 2024
Without performance indicators, most B2B blogs could still largely be based on classic storytelling to rope in more readers, all while falling behind their direct competitors. As mentioned, selecting your KPIs can turn into an expensive witch hunt, sending marketing departments spiraling into an abyss of pointless data.
AWS Big Data
NOVEMBER 29, 2023
Neeraja delivered products in analytics, databases, data Integration, application integration, AI/Machine Learning, large scale distributed systems across On-Premise and Cloud, serving Fortune 500 companies as part of ventures including MapR (acquired by HPE), Microsoft SQL Server, Oracle, Informatica and Expedia.com.
Occam's Razor
MARCH 10, 2015
But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. Business analysis. This is as much as marketing problem as anything else.
datapine
JANUARY 31, 2022
For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. Let’s see it with a real-world example.
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