Occam's Razor

JULY 6, 2016

My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost – almost free -, and rely on you and your team. It does not matter if you are are B2B or B2C. The Shipping Cost is described as "flat rate repair shipping cost." So, I persist.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

FEBRUARY 4, 2020

While your keyboard is burning and your fingers try to keep up with your brain and comprehend all the data you’re writing about, using an interactive online data visualization tool to set specific time parameters or goals you’ve been tracking can bring a lot of saved time and, consequently, a lot of saved money. Regularly monitor your data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 12, 2013

Combine that with the excellent multi-channel conversion visualize (in the Overview section) and you have yourself a view of your marketing that will freak you out. You can visualize the impact of applying three models at one time. There is a free tool inside Google Analytics called Model Comparison Tool. It is sweet. That is so cool.

Modeling 161

Modeling Optimization Marketing Interactive 161

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214