Smart Data Collective

JUNE 29, 2022

A professional email signature is a must-have for any B2B marketer. It’s also read by screen readers, which are used by visually impaired people. Email marketing is all about experimentation. Email marketing is a critical part of any successful B2B marketing plan. Test Different Professional Email Signature.

B2B 108

B2B Data-driven Marketing Strategy 108

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person. Why not benefit from Google's spend and improve your mobile experience?

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

SEPTEMBER 30, 2013

Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. And you have!). People and companies.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

datapine

FEBRUARY 4, 2020

While your keyboard is burning and your fingers try to keep up with your brain and comprehend all the data you’re writing about, using an interactive online data visualization tool to set specific time parameters or goals you’ve been tracking can bring a lot of saved time and, consequently, a lot of saved money.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 12, 2013

Combine that with the excellent multi-channel conversion visualize (in the Overview section) and you have yourself a view of your marketing that will freak you out. You can visualize the impact of applying three models at one time. There is a free tool inside Google Analytics called Model Comparison Tool. It is sweet.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JANUARY 28, 2013

Innocent: Passionate Copy and Heart-warming Visual Design. ~ There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Innocent: Passionate Copy and Heart-warming Visual Design. AAA's visual experience is substantially better than MetLife. Shopbop: (Luxury) Ecommerce and Branding Done Right!

Marketing 164

Marketing Insurance Visualization IT 164

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214