CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. They may also be eager to quickly ditch new technologies that don’t provide significant benefits. Find more information about Sitecore’s survey and B2B marketers’ perceptions of AI and the metaverse, here.

Marketing 98

Marketing B2B Experimentation Cost-Benefit 98

Occam's Razor

JULY 6, 2016

My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost – almost free -, and rely on you and your team. It does not matter if you are are B2B or B2C. The Shipping Cost is described as "flat rate repair shipping cost." So, I persist.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

FEBRUARY 4, 2020

We will go into detail with each report below in the article, but it is important to keep in mind that low-level metrics such as CPC or CTR will not take part in the strategic report that focuses on customers’ costs. This is useful since seniors need to know and control customer costs and the quality of leads. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? From all my experimentation I've found that taking out the last channel (whichever one it is) causes a material impact on the conversion process, so it gets a "good amount of credit." Then Experimentation.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. The downside is that this awesomeness comes at the cost of having to learn new things on top of my recommendation above. The benefits of implementing real cross-device tracking is truly immense.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The opportunity cost. Instagram has an estimated 400 million users.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167