Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. But they don't realize the cost.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Cloudera

AUGUST 27, 2021

The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. A telco undergoing digital transformation.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. One of the biggest benefits is that it can help automate many aspects of the sales process. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle.

Sales 134

Sales Big Data Cost-Benefit Marketing 134