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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

In the first of two blog posts, we delve into customer analytics to examine where data makes a difference in delivering an exceptional customer experience. . Customer 360 is essential to connecting with customers. Today, interactions with a brand spans omnichannel touchpoints.

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Using Analytics to Maximize Revenue with a SaaS Business Model

Smart Data Collective

The first stage of understanding SaaS sales is having an understanding of what SaaS products are and how to effectively sell them to customers, whether that is through business to consumer (B2C) or business to business (B2B). What does SaaS stand for? Users access the software through apps and browsers using the internet.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 9: The Impact of COVID-19 on Consumer Technology & Durables

bridgei2i

He brings deep experience supporting high tech e-commerce and retail clients in the areas of marketing, pre-sales analytics, and web analytics. Prior to that, he led digital and customer analytics engagements at Dell, HP, and GE. Hence, there is a rise of digitally engaging with customers. Listen Now.