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Position2’s Arena Calibrate helps customers drive marketing efficiency with Amazon QuickSight Embedded

AWS Big Data

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 8: COVID-19 and Changing Facets of Customer Engagement

bridgei2i

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117
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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. Sprout Social has a blog post on accomplishing this. 2 – Company.

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An Overview of Sales Analytics in Event Industry

BizAcuity

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Organizations are setting up their sales marketing and event technology stacks to streamline manual processes to provide a seamless experience for the attendees and customers.

Sales 67
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Extended Planning: Sales Performance Management

Jedox

There are a handful of niche SPM software products available on the market, most have been around for more than a decade. According to Gartner’s 2020 SPM report, 40% of B2B companies with over 100 salespeople will have an SPM solution in place by 2022. Data-driven analytics to speed up decisions and actions. Fixed Data Model.

Sales 52
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126
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Amazon Redshift announcements at AWS re:Invent 2023 to enable analytics on all your data

AWS Big Data

Redshift significantly improved our business ROI efficiency.” – PengBo Yang, CTO, JOYME Data pipelines can be challenging and costly to build and manage and can create hours-long delays to obtain transactional data for analytics. Sunaina AbdulSalah leads product marketing for Amazon Redshift.