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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Always Provide Value.

B2B 108
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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

Companies spent over $240 billion on big data analytics last year. There are many important applications of data analytics technology. Analytics Can Be Essential for Helping Companies with their Pricing Strategies. We all know how difficult it can be to get the pricing right in B2B contexts.

B2B 131
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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

One of the reasons that we focus on these sectors is that there is so much data on consumers, which makes it easier to create a solid business model with big data. However, data analytics technology can be just as useful with regards to creating a successful B2B business. What is the purpose of your signage?

B2B 114
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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies. 1 – Location.

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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. They can store data on their products and integrate it through ERP.

B2B 108
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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!