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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Always Provide Value.

B2B 107
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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

Analytics Can Be Essential for Helping Companies with their Pricing Strategies. We all know how difficult it can be to get the pricing right in B2B contexts. In today’s business world, pricing has become one of the most important parts of a company’s strategy. Why Is It Important To Use Get B2B Pricing Right?

B2B 131
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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. Data Analytics Helps Companies Create More Effective Digital Signage Marketing Strategies.

B2B 114
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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. Do you want to know how to incorporate it into your data-driven business?

B2B 108
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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies. What Are the LinkedIn Audience Targeting Options?

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 12: How AI is rapidly transforming the enterprise landscape in the post-COVID world

bridgei2i

She’s the president of European Chamber of Digital Commerce, where she enables companies to develop successful digital strategies in order to shape the digital future. In my company StatWeather we use this kind of data and data mining to forecast weather and climate patterns, which has been very successful.