Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. But for accurate modeling, you need lots of reliable data.

B2B 124

B2B Sales Marketing Big Data 124

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. It lays a core foundation necessary for business planning.

Marketing 109

Marketing Data Analytics Key Performance Indicator Analytics 109

BizAcuity

FEBRUARY 15, 2019

With more and more information became readily available online in the mid 2000s, companies started taking advantage of it by leveraging big data analytics. Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC.

Sales 67

Sales Analytics B2B ROI 67

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

datapine

MARCH 18, 2020

A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.) and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) Choose the right metrics. What Is A Social Media Report? over various time frames.

Reporting 178

Reporting Dashboards Metrics KPI 178

Andrew White

JANUARY 9, 2022

To drive a successful Data Analytics strategy do you think it is a multidisciplinary activity and if so, what additional roles would you expect to see involved. Have a look at this and see if this helps: Data, Analytics and AI Form the Foundation of Data-Driven Decision Making. . We write about data and analytics.

Analytics 64

Analytics Measurement Modeling Data-driven 64

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Experts say that BI and data analytics makes the decision-making process 5x times faster for businesses.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214