datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience.

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

JUNE 13, 2019

Sales reports help in finding potential new market opportunities where they could improve the results. They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. What’s the difference?

Sales 264

Sales Reporting KPI B2B 264

O'Reilly on Data

MAY 14, 2020

The foundation of any data product consists of “solid data infrastructure, including data collection, data storage, data pipelines, data preparation, and traditional analytics.” Consumer Companies Versus B2B Companies. B2B firms solve highly complex problems for a very narrow set of consumers.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Amazing, right? Tag your mobile website.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We wonder why data people are not loved. :). Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

DECEMBER 12, 2016

You got me, I am ignoring all the data layer and custom stuff! But, at the end of the day presence of a Tag Manager communicates to me that the company is serious about data collection and data quality. Digital Marketing & Measurement Model. You plus Marketing Team.]. All that is great. That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MARCH 23, 2010

Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. In case of Coremetrics… well you know. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118