Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 105

B2B Data-driven Marketing Strategy 105

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Duct Tape Marketing , and Web Analytics 2.0. It is not a technical book, though it will make you technically dangerous.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Media-Mix Modeling/Experimentation. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there. Amazing, right? You have many choices.

Metrics 141

Metrics Reporting Analytics Marketing 141