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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Test, Test, Test.

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Practical Skills for The AI Product Manager

O'Reilly on Data

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.