article thumbnail

Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies.

article thumbnail

10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy.

B2B 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Achieve B2B Goals with Email Marketing Automation

TDAN

Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

B2B 52
article thumbnail

The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […].

article thumbnail

Examining Cargill’s push to nurture growth through digital and data strategies

CIO Business Intelligence

Having joined its executive team 18 months ago, CDIO Jennifer Hartsock oversees its global technology portfolio, and digital and data strategies, so she has to keep track of a lot of moving parts, both large and small, to help achieve the company’s big corporate strategy about being ‘better together.’ “It

article thumbnail

WEBCAST: Transform Enterprise Revenue Growth with AI

bridgei2i

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences.

article thumbnail

The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

In reality, organizations live on a continuum, varying in how sophisticated their data is and the extents to which it influences management decisions. . Any article on what it means to be “Data Driven” makes references to Data Strategy, Data Culture and Decision Culture. Data Strategy. Conclusion.