B2B Digital Transformation Measurement Risk Management 
IBM Big Data Hub
MAY 17, 2024
Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. The technology can also provide strategic and personalized financial solutions.
CIO Business Intelligence
MAY 13, 2024
The study identified the top CEO priorities as, among others, leading digital transformation, reducing security risk, strengthening collaboration with executive colleagues, and implementing AI. That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space.
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