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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2B 70
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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 10: COVID-19 | Evolving Trends of Digital Transformation

bridgei2i

PODCAST: COVID 19 | Redefining Digital Enterprises. Episode 10: COVID-19 | Evolving Trends of Digital Transformation. COVID-19 | Evolving Trends of Digital Transformation. My name is Vignesh, and I help companies succeed in their AI-enabled digital transformation. Listening time: 12 minutes.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. With it, you can measure your key performance indicators quickly and more objectively than traditional methods. Drive Marketing Technology And Digital Transformation.

Marketing 110
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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO Business Intelligence

Banking on product-based IT To develop the next generation of customer services, Lufthansa’s Digital Hangar has adopted new business operating models popular among organization’s pursuing digital transformation, Spannbauer says. We follow a test, measure, and learn system to see what’s creating value for our customers,” he adds.

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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

We have increasingly moved purchases online in recent years fueled by the COVID-19 pandemic and general trends in Digital Transformation. Like most labels, “data-driven” is not a binary, black and white measure of capability. Today, interactions with a brand spans omnichannel touchpoints.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 9: The Impact of COVID-19 on Consumer Technology & Durables

bridgei2i

I collaborate with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. Brands can also engage with customers digitally by embracing digital transformation. And today, we have with us, Suvodip Chatterjee.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 11: The Impact of COVID-19 on Consumer Packaged Goods Industry

bridgei2i

He explains the major challenges faced by the suppliers and retailers and the need for digital transformation. I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. Mukesh: Absolutely.