datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. If you are reading this, it probably means that you understand the importance of tracking your performance and its progression over time. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

FEBRUARY 10, 2016

Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model. We see this everyday. "Analysts" and my two books.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160