Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. What's advertising/marketing/participation on YouTube? YouTube is magnificent.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

AUGUST 11, 2014

(See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Data above is for a B2B website with no ecommerce. Get your company to be smarter and more targeted about their advertising and marketing strategy by using a geo segmentation. Data below is for a non-ecommerce, B2B website.).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Identity is key because currently targeting capabilities far out-strip any organization's ability to take advantage of it. Will this marketer give two hoots about “viewable above-the-fold ads”?

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

FEBRUARY 10, 2016

Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model. We see this everyday. "Analysts" and my two books.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

OCTOBER 10, 2011

and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! So to make our marketing more efficient we shout more loudly, more frequently! That's Marketing money just can't buy. Marketing, relationships and a reach that money, honestly, can't buy. And it is a lot of work.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. Identify holistic value of your digital marketing campaigns. webinar on YouTube: Agile, Outcomes Driven, Digital Marketing ].

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. We’re living in the most competitive business market in history. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Sisense

JUNE 7, 2021

According to a recent survey from Talend, only 48% of sales and marketing executives use data and analytics to make decisions. We’ll also dig into Sisense customer Bynder, which infuses dashboards into workflows to make data accessible to the entire sales and marketing teams, driving a substantial increase in its sales pipeline.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52