Occam's Razor
JUNE 28, 2011
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.
Occam's Razor
NOVEMBER 2, 2015
In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.
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bridgei2i
AUGUST 4, 2020
In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? We’ve got, I actually have metrics. post-COVID era. Listening time: 11 minutes.
Occam's Razor
FEBRUARY 3, 2014
I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines. If you are a B2B company, checkout Cisco's social efforts.
bridgei2i
AUGUST 4, 2020
In order to bring more value to the table in post COVID times, B2B sales organisations today continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? We’ve got, I actually have metrics. post-COVID era. Listening time: 11 minutes.
Occam's Razor
FEBRUARY 28, 2017
To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.
Occam's Razor
JANUARY 9, 2012
If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? With 100% effort.
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