IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Experience building strategies like these have been  used by online retailers for years.

B2B 70

B2B Interactive Optimization Forecasting 70

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Short story #6: Conditional Formatting, Simple Strategies To A Drive Big Focus!

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. 5) Find improvement opportunities through predictions. A great way to illustrate the operational benefits of business intelligence.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smarten

DECEMBER 13, 2022

As businesses plan for data democratization, it is important to include a strategy to ensure that business users will accept augmented analytics solutions and adapt to the new Citizen Data Scientist role. So, how does your business ensure that adoption of analytics will be successful? Reduce customer churn.

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52