Srividya Sridharan
JUNE 12, 2019
This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […].
Smart Data Collective
APRIL 7, 2022
There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. These benefits include the following: You can use data analytics to better understand the preferences of your users and provide personalized product recommendations.
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Smart Data Collective
JANUARY 30, 2023
AI technology is the backbone of many modern marketing strategies. Pay-per-click (PPC) advertising is an online marketing strategy that involves paying for ad space on search engine results pages (SERPs) and other websites. AI can also help with third-party apps that can help your PPC strategy.
Srividya Sridharan
OCTOBER 22, 2019
It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].
bridgei2i
FEBRUARY 21, 2020
Forbes predicts that predictive analytics will ensure that companies get a much-needed edge this year. Using machine learning and historical data, future trends and patterns can be predicted depending on your area of concern. AI Adoption is becoming increasingly rampant among B2B companies.
CIO Business Intelligence
APRIL 14, 2022
But B2B companies have not been entirely immune to the shift toward digital services, with many of late launching transformations of their own centered around revamping old ways of conducting business in a new world. In many cases, they were forced to move because of disruptions in their sales teams and/or supply chain.”. “In
BizAcuity
FEBRUARY 15, 2019
With more and more information became readily available online in the mid 2000s, companies started taking advantage of it by leveraging big data analytics. Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC.
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