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When the Voice of the Customer Actually Talks

Rocket-Powered Data Science

CX has become increasingly data-informed and data-driven, with VoC data being one of the key data sources. Other data sources include purchase patterns, online reviews, online shopping behavior analytics, and call center analytics.

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Four Reasons Why Retail Analytics Solutions Are Important

bridgei2i

Retail analytics enables the stakeholders to efficiently use data for creating a consistent customer experience across all channels. Since the retail market is highly volatile, retail analytics equips marketers with the necessary information to maintain a grip in the competitive landscape. Customer Behavior Analytics.

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Top five data integration objectives when you do M&A in Gaming / iGaming

BizAcuity

In today’s data-powered world with data fueling everything from essential management systems to customer-focused AI solutions , one thing that often gets in the way is data fragmentation. . Why Data integration plays a vital role for gaming companies? Customer Lifetime Value Optimization. Enhances Player Retention.

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The unfulfilled promise of automation: DNA matters

CIO Business Intelligence

Process automation began with two promises: uniting disparate systems together and unleashing the massive trove of data that sits within your processes and back-office functions. The efficiency narrative is driven by platform DNA (think enterprise architecture). Its popularity coincides with the rise of RPA and process mining.

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The Impact Of AI On Cybersecurity: Are Humans Still Your Best Asset?

Smart Data Collective

There’s no question that the term is popping up everywhere as enterprises yearn to turn big data into a competitive edge. Everyone wants to leverage machine learning, behavior analytics, and AI so IT teams can “up the ante” against attackers. In January, Masergy predicted that 2019 will be “The Year of Artificial Intelligence.”