Big Data Customer Analytics Marketing Analytics Measurement 
Business Over Broadway
SEPTEMBER 27, 2018
In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.
Cloudera
AUGUST 27, 2021
Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. It’s end goal, to build a single digital platform to power data-driven decision-making. . The introduction of the Cloudera data platform made advanced customer analytics possible.
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