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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Do you know what motivates your customers?

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Alexa Smart Properties creates value for hospitality, senior living, and healthcare properties with Amazon QuickSight Embedded

AWS Big Data

QuickSight allows you to drill down into the data to easily create and change whatever visuals you need. Our customers love the look of the visuals and how easy it is to share them with their customers. These metrics help our customers calculate the cost savings from using Alexa.

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Using Analytics to Maximize Revenue with a SaaS Business Model

Smart Data Collective

Netflix uses sophisticated analytics tools to offer the best movie recommendations to their customers, which is how they captured the largest market share in the video streaming sector. SaaS sales is the process by which companies grow their businesses and sell to clients, focusing on acquiring, engaging, and retaining customers.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. In our world of Big Data, marketers no longer need to simply rely on their gut instincts to make marketing decisions.

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An In-Depth View of Data Science

Domino Data Lab

They have enabled new cross-industry applications, such as in customer analytics and fraud detection. A successful data scientist has a rare combination of technical skills in statistics and computer science domain expertise, out-of-the-box thinking and strong communication skills.

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Data virtualization unifies data for seamless AI and analytics

IBM Big Data Hub

Data virtualization streamlines these intricate systems crucially. A data virtualization platform unifies data from numerous sources, including production metrics, logistics tracking details and market trend data. A data virtualization platform breaks down data silos by using data virtualization.

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

In 2022, AWS commissioned a study conducted by the American Productivity and Quality Center (APQC) to quantify the Business Value of Customer 360. The following figure shows some of the metrics derived from the study. increase in customer lifetime value, 25.3% Organizations using C360 achieved 43.9%