Remove Big Data Remove Data-driven Remove Magazine Remove Marketing Analytics
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Fewer guesses.

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The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. At the end of each day, the data was collected and used to train a deep convolutional neural network (CNN), to learn to predict the outcome of each grasping motion. The second was something new (for me). VERSUS M.D.