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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). My personal strategy: Understand reality. Invest in continuous learning. People tend to use these phrases almost interchangeably: Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning.

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The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide.

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience. Beautiful, right?

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