Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). My personal strategy: Understand reality. Invest in continuous learning. People tend to use these phrases almost interchangeably: Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Occam's Razor

AUGUST 28, 2017

Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right?

Marketing 136

Marketing Analytics Machine Learning Strategy 136