Occam's Razor

APRIL 8, 2013

That metric is tied to a KPI. It's the target for your KPI. So grab a piece of paper and write down three key business metrics you'd like to change. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. KPI: Property bookings.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. There are numerous marketing report types, depending on which data you need to monitor and analyze. 2) Marketing KPI Report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. But it is not a key performance indicator.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. It will be simply because you are solving for a KPI that actually matters when it comes to the fundamental existence of your company. And, you can’t discount a contribution the quality of leaders.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools.

Data-driven 140

Data-driven Consulting Reporting Marketing 140