Occam's Razor

APRIL 8, 2013

That metric is tied to a KPI. It's the target for your KPI. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. We’re making an educated guess about what could improve the KPI based on what we learned in step 1.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. But don't make it your KPI. Page views.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. It will be simply because you are solving for a KPI that actually matters when it comes to the fundamental existence of your company. And, you can’t discount a contribution the quality of leaders. Humans are pavlovian.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

datapine

FEBRUARY 4, 2020

There are numerous marketing report types, depending on which data you need to monitor and analyze. Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. click to enlarge**. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280