Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

datapine

FEBRUARY 4, 2020

There are numerous marketing report types, depending on which data you need to monitor and analyze. Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. click to enlarge**. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Humans are pavlovian.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. But don't make it your KPI. Page views.

Marketing 166

Marketing Metrics Advertising Measurement 166