Big Data Forecasting Marketing Analytics Strategy 
Smart Data Collective
JANUARY 19, 2022
Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. They are also using AI tools like Canva and Hootsuite to automate many of their marketing tasks. There is no disputing the fact that big data is invaluable to marketing.
Smart Data Collective
MAY 3, 2022
A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. “Without uncovering and acting on the opportunities big data presents, many companies are leaving millions of dollars of profit on the table.
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Smart Data Collective
JANUARY 26, 2022
Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.
Smart Data Collective
JULY 24, 2023
One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.
Jen Stirrup
SEPTEMBER 19, 2019
Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. Business Analytics for your CEO – what information does your CEO really care about, and how can you produce the analytics that she really wants?
datapine
DECEMBER 4, 2019
We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Predictive analytics is the practice of extracting information from existing data sets in order to forecast future probabilities. Mobile Analytics.
Smart Data Collective
MARCH 11, 2022
There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Customer Journey Analytics.
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