Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed.

Marketing 102

Marketing Data Analytics Analytics Big Data 102

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience. Back to the whiteboard.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Or, programming a new and even more frustrating in-flight entertainment menu for Air Canada (who have the worst one known to mankind). If you’ve not read that post, I do encourage you to do so as it will have valuable context.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139